If you’re looking into photography to promote your business or service, you may be surprised to learn that pricing varies from that of a typical portrait session.  Not everyone understands how the processes differ, and as such, we’ve done our best to explain the fine points for those who will someday be requiring this service. What’s the difference between commercial photography and consumer photography? Consumer photos are taken for the client’s personal use, and individual prints are usually ordered from the photographer taking the photos.  Once consumers have purchased the prints of their choice, those prints will generally come with a print release that allows the consumer to print from their desired vendor, but this takes into consideration that the photos are not intended for mass-reproduction. The copyright to any images taken always remains with the photographer.  Essentially, the package price paid includes a license fee that enables the client to use the art that we create for them.  Being in possession of digital files or proofs does not give the client rights to reproduce them.  This is where the main differences between commercial and consumer photography come into play, because commercial images are specifically intended to be reproduced. Commercial […]